The Content Brand

Daddezden

Daddezden is the day-to-day behind the racing program: sim racing, family life, fitness, technology, cars and gaming. It sits under the Nikunj name.

What Daddezden Covers

Sim Racing
Setup, practice and the technology behind the home simulator.
Behind The Scenes
Track days, testing and the work that happens before a race weekend.
Family
The life running alongside the racing program.
Fitness
Training built for the physical demands of circuit racing.
Technology
Sim rigs, data tools and the gear that makes the program work.
Cars
The road cars, track cars and everything with an engine.
Gaming
Sim racing's wider world, on and off the track.

New videos land here as they go live. Follow along on TikTok, Instagram and YouTube in the meantime.

TikTok, Instagram and YouTube, updated as the program moves.

Brand integrations, product placement and dedicated content run through Daddezden as part of a wider partnership.